[PC Games] GeForce RTX 4070 Listings Reveal Sticker Shock for Early Adopters

[Jennie Kim,]

A Vietnamese retailer has listed a slew of GeForce RTX 4070 graphics cards from various brands. The surplus of trademarks and models can obviously point to plenty of hardware at launch, which is allegedly several days away. However, pricing for these add-in-boards — which start at ~$800 — seems rather high.  

Bpstore.vn listed GeForce RTX 4070 graphics cards from Asus, Gigabyte, MSI, and Zotac, according to screenshots from I_Leak_VN. Prices of these AIBs start at 17.9 million Vietnamese dong ($637 without VAT) for Zotac's Gaming GeForce RTX 4070 Trinity OC (which is a premium product) and climb all the way to 25.9 million dong ($916) for a pre-overclocked Asus GeForce ROG Strix RTX 4070 OC Edition. 

These prices are not exactly close to the $599 recommended by Nvidia. Yet, one thing to keep in mind about the preliminary listing is that retailers tend to monetize on the demand for yet-to-be-announced hardware and price AIBs well above recommended prices.  

https://www.tomshardware.com/